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Sunday, February 25, 2024

Veriphy Skincare to Showcase “Cleanical” Skincare Innovations at Adit Live LA 2024

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Radiant Skin, Responsible Choices: Veriphy Skincare’s Cleanical Triumph Unveiled – Discover the Scientific Journey Behind Clean Beauty at Adit Live LA

Los Angeles, CA / January 2024 / Veriphy Skincare, the avant-garde beauty brand renowned for its fusion of clean and clinically proven skincare developed and researched by women in STEM, is set to make a prominent mark at Adit Live LA 2024. With a commitment to redefining beauty standards through innovation and ethical practices, Veriphy Skincare will unveil its revolutionary products, anchored by the groundbreaking vegan glycogen, PhytoSpherix®.

Cleanical Skincare: The Veriphy Advantage

Veriphy Skincare’s participation at Adit Live LA 2024 aligns seamlessly with the brand’s commitment to excellence and transparency. Founded on the discovery of PhytoSpherix®, a vegan glycogen with unparalleled anti-aging and moisture retention properties, Veriphy has coined the term “Cleanical” to describe its approach — blending clean formulas with clinical rigor.

The brand’s proprietary PhytoSpherix® underwent extensive clinical testing, revealing remarkable results. Notable findings include a significant increase in skin hydration by 53.3% within just one hour of application, visibly reduced wrinkles and fine lines, and a remarkable improvement in skin hyperpigmentation and pigment spots.

Veriphy Skincare’s Formulation Process

Veriphy Skincare takes pride in a meticulous formulation process. The star ingredient, PhytoSpherix®, is utilized in high concentrations across their product range. This cutting-edge ingredient, combined with other powerful and sustainably sourced elements, forms the core of Veriphy’s commitment to clean, vegan, and cruelty-free skincare.

Empowering Women in STEM: Veriphy’s Commitment to Innovation

Veriphy Skincare is not only a pioneer in skincare but also a champion for women in STEM. Founded and led by women in Science, Technology, Engineering, and Mathematics (STEM), Veriphy breaks barriers and sets new industry standards. Their innovative approach, guided by scientific rigor, has led to the creation of products that redefine beauty standards.

Veriphy Skincare at Adit Live LA 2024

Guests are invited to visit Veriphy Skincare’s exhibit at Booth #110 at Adit Live LA 2024 with the promise of an immersive journey to the Veriphy experience. Attendees will witness the science behind the brand’s clinical triumphs, from the transformative effects of PhytoSpherix® to the commitment to ethical and sustainable skincare.

In a beauty landscape inundated with automations and algorithms, Veriphy Skincare stands out with a human-centric approach. As part of the Indie Beauty Media Group (IBMG) family, Veriphy ensures that each member has access to a real person who is not only an industry expert but also personally invested in their success.

About Veriphy Skincare

Veriphy Skincare, a trailblazing skincare brand founded by women in STEM, is redefining the industry through innovation, ethics, and excellence. At the core of Veriphy’s success is a scientific approach that leverages cutting-edge research and technology, such as the key ingredient Phytospherix®, resulting in products that promise radiant and smooth skin. Committed to ethical beauty, Veriphy crafts clean, vegan, and cruelty-free products using all-natural ingredients, reflecting a dedication to quality and sustainability. As a women-led company, Veriphy’s leadership in the fields of Science, Technology, Engineering, and Mathematics fuels creativity and sets it apart in the skincare industry. With a vision for the future that embraces the coalescence of beauty and ethics, Veriphy Skincare continues to inspire positive change, not just in skincare standards but also in the broader beauty landscape.

About Adit Live LA 2024

Adit Live LA 2024, organized by the Indie Beauty Media Group (IBMG), is a prestigious trade show connecting top-tier beauty buyers, press, and investors with industry-leading brands. In its commitment to fostering entrepreneurship, Adit provides a focused, streamlined, and sustainable platform for meaningful connections within the beauty and wellness industry.

 

Contact:

Heather Holmes

heather@publicityforgood.com

1+(828)332-5307

 

NOTES—

 

Here is this week’s post about Cleanical Skincare. We thought you might want to turn it into a media pitch :slightly_smiling_face: We’ll be posting it this week and sharing it with our newsletter subscribers next week.

 

Blog Post: Cleanical Skincare

CONTENT—

 

Cleanical Skincare

Clean and clinically-proven should be two things to look for when selecting your skincare products. It’s not only just about being clean, it’s also about achieving the results you want in your skin. With that in mind, there’s a new term to address that category of products: “cleanical” skincare, that blends clean formulas with clinical rigor.

 

As you might already know, Veriphy was founded around the discovery of a vegan form of glycogen called PhytoSpherix®. We knew this super ingredient could revolutionize modern skincare so we built a clean and proof-based beauty brand around it. 

 

Today we want to share with you the clinical results we received from the labs testing PhytoSpherix® so you see the results of our clean skincare for yourself. 

Our formulation process 

We start with Phytospherix®, a cutting edge ingredient known for its anti-aging and moisture retention properties, in high concentrations in all our products. We then look at other powerful and effective ingredients, and source them in the most natural and sustainable ways we can. Everything we do is backed by research and rigorous testing to ensure we maintain the highest standards.

Our star ingredient

Overall, PhytoSpherix®:

 

Energizes skin cells

Promotes collagen and hyaluronic acid production

Reduces wrinkles and fine lines

Improves skin hydration

Reduces pigment spots

 

PhytoSpherix® clinical results

Skin Hydration

Fast Effects on Skin Hydration 

Increased Hyaluronic Acid levels, as observed in the in vitro assays, can have beneficial effects, such as better skin hydration. To investigate this, a placebo-controlled study was performed on 63 female volunteers, aged between 51 and 65 years (mean 58.8 years) with

self-perceived dry skin. The volunteers were divided into two groups. The first group applied a cream containing 0.1 % PhytoSpherix® while the placebo group applied a placebo cream without the active. The test products were applied to the entire face, twice daily, for 6 weeks.

Just 1 hour after the first application, treatment with 0.1 % PhytoSpherix® significantly increased skin hydration by 53.3 % compared to baseline. This hydration Increase remained significantly enhanced after 2 weeks of treatment and after 6 weeks of treatment.

As evidenced by this study, PhytoSpherix® has fast and continuous hydrating effects on the skin.

Visible Anti-Aging Effects

In the same study, the anti-aging benefits of PhytoSpherix® were evaluated after 6 weeks of

treatment. Images taken from select volunteers (n = 4 – 5) were analyzed by Newtone Inc. using their proprietary imaging technology.

 

6 weeks of treatment with 0.1 % PhytoSpherix® led to:

decreased crow’s feet wrinkle area by 42 %

reduced crow’s feet volume by 49.6 %

reduced crow’s feet length by 29.6 %.

 

Similar effects were obtained when analyzing forehead wrinkles. Compared to initial conditions, PhytoSpherix®:

decreased the wrinkle area by 54.9 %

reduced the wrinkle volume by 45.6 %

decreased forehead wrinkle length by 53.2 %.

The anti-aging effects were clearly visible in the images taken.

 

Results in Skin Hyperpigmentation

Reduction of Skin Hyperpigmentation

Glycogen can deliver energy, which can help the skin damage response and possibly help

prevent skin hyperpigmentation. Application of this molecule could therefore lead to brightening effects. In vitro, we indeed observed a minor but significant inhibition of melanin synthesis with 0.5 % PhytoSpherix® after 72 hours. Therefore, we investigated whether PhytoSpherix® can also have a clinical effect on skin hyperpigmentation. 

 

The effects on skin hyperpigmentation were analyzed in the placebo-controlled study that was previously described on 63 volunteers with global facial photodamage. The volunteers applied either a placebo cream or a cream containing 0.1 % PhytoSpherix® for 6 weeks. Following this, the effects on skin hyperpigmentation were analyzed by expert clinical grading. 

 

After the application of a cream containing 0.1 % PhytoSpherix® for 6 weeks, skin hyperpigmentation and skin tone evenness was significantly improved, compared to placebo, by 30 % and 37 %, respectively.

 

Visible Reduction of Pigment Spots

Furthermore, select images taken from the PhytoSpherix® treated group (n = 4 – 5) were analyzed by Newtone Inc. to determine changes in the pigment spots, using their proprietary imaging technology. For this analysis, the lightness (L*) and redness (a*) and yellow pigment (b*) factors of the skin inside the pigment spot and the skin surrounding the spot were measured an, which yields a difference in contrast (visibility) of the pigment spot. 

 

The reduction of skin hyperpigmentation was also evident in the analysis of the pigment spots. The contrast differences improved by

  • 22.1 % for L*
  • 24.1 % for a*
  • 15.2 % for b*

which indicates that the age spots became less visible. This was also clearly evident in the images taken. 

 

To summarize, the skin-energizing effects of PhytoSpherix® can also improve skin hyperpigmentation, leading to a more even complexion.

 

TRADE SHOW INFORMATION:

 

Adit Live LA 2024 is a trade show where retailers including Sephora, Ulta Beauty, Neiman Marcus, and many others meet with brands just like yours. These events always fill up quickly and space is limited to preserve an intimate setting for discussion and real connection with retailers, investors, and consumer media. Book time with our team below and learn more about how exhibiting at Adit Live can position your brand for success in 2024 and beyond.

 

Adit’s parent company, the Indie Beauty Media Group (IBMG), launched and produced the most successful international beauty trade shows to help independent brands meet beauty buyers, press and media, investors and service providers—Indie Beauty Expo (IBE)—with annual events in New York, Los Angeles, Dallas, London and Berlin. Adit was born out of IBMG’s experience from trade shows and is designed to provide a much more focused, streamlined and environmentally sustainable alternative to connecting market-ready brands specifically with top beauty buyers and investors. Adit provides a faster, more efficient way to meet buyers and investors.

 

Adit Live is the in-person show component open to Adit Member Brands. As such, unlike traditional trade shows or predecessor Indie Beauty Expo, exhibition opportunities are only available to Member Brands, and attendance is limited to top-tier qualified retailers, members of the press and investment community. 

 

A Legacy of Commitment to Emerging Beauty

Adit is part of Indie Beauty Media Group, the same team that originally produced Indie Beauty Expo (IBE), a global display of over 4,000 independent beauty and wellness brands, from 2015 to 2020. Our passionate group of beauty industry experts focuses on fostering entrepreneurship and enabling the success of emerging beauty and wellness brands. Adit’s role in the Indie Beauty Media Group family of brands is to be a vehicle for brands, retailers, investors and consumer media to forge meaningful connections that help all parties grow and scale.

 

Through powerful live events, year-round remote matchmaking, and a curated knowledge platform, Adit empowers industry leaders to target and generate opportunities in ways that perfectly align with their strategy. 

 

Beyond The Algorithm

Adit takes the commercial success of our members and network personally. With a data-driven approach and ingredient profiling through our partnership with The Good Face Project, Adit leverages technology to facilitate the success of our members. But, facilitating commercial success requires more than just great technology. Human relationships and trust are what truly drives Adit. In an industry filled with automations and algorithms, our members have access to a real person who not only is an industry expert, but also knows their brand deeply, and is personally invested in their success.

 

Adit invests the time to get to know you, your brand and your goals for growth. Adit brands can navigate the retail landscape with confidence, knowing there is a member of Adit’s Commercial Success Team who works year-round to help them identify, assess and pursue partnerships with the most potential for growth.

 

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